As a brand we thrive off working with individuals such as Anna whose ambition encompasses the free spirit and drive to create new and innovative music. Described by Pitchfork as "one of the most innovative voices in modern British music", Anna's approach sits perfectly with the DNA of the brand, marrying up versatility, expression and forging ahead on her own journey.
The instillation: complete with artful dodgems that generated an interactive musical composition titled Bumps Per Minute by award-winning Somerset House Studios artist Anna Meredith MBE, who teamed up with sound artist and fellow Studios resident Nick Ryan. Dodge riders collectively controlled this unique composition, written by Meredith, as they drove around bumping into each other.
We also believe that Anna’s graft within her craft(s) is a great story, showing how hard work over time can help you achieve your goals. M.C.Overalls is built on Hard Work and we’d like to share Anna's story of what ‘Hard Work’ actually means today.
The invigilators as part of the main courtyard instillation were uniformed in our various colour Snap Shirts: