MCO x Longmans
We teamed up with the Barbican Fruiterers and Longmans Florists, two brands working out of one store at 26 Goswell Road in Clerkenwell, London. The Barbican have been providing the finest fruit & vegetables to Clerkenwell residents for over 50 years.
All produce is collected fresh from New Covert Garden Market everyday. Founded in 1896, Longmans famously produced the floral bouquets for both the Queen and Princess Diana’s weddings. Favourite recent clients include Sir Paul McCartney and Amy Winehouse.
We created a new graphic identity for the two brands, merging the iconic logos as well as forming a new, two-letter logotype. These can be seen both on our limited Barbican/Longmans long-sleeve tee (exclusively available in-store!) and the embroidered patches made for the team.
Photography by the legendary Alex Kurunis