M.C.O x G-Shock

Together, we have designed a time piece but also a narrative that takes inspiration from the soul of the G-SHOCK brand along with our own heritage and brand DNA. Each aspect is born out of our workwear roots, colour palette and spiritual home of Soho to bring a vibrancy & energy to this collaboration. Inspired by the power of the circle or ‘Maru’ in Japanese culture, the pattern is also an ode to M.C.Overalls original rivet from 1908. Every purchase included a limited edition t-shirt & patch.

ON THE COLLABORATION CASIO REMARKED:
“G-SHOCK’S INDESTRUCTIBLE WATCHES ALONG WITH M.C.OVERALLS WORKWEAR HERITAGE BRINGS TOGETHER A POWERFUL MESSAGE - A NOD TO ALL THOSE WHO WORK HARD TO PUSH LIMITS AND NEVER GIVE UP.”

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